Let's say you're a brand-spankin' new company.
You know the importance of PR, advertising, branding, marketing, especially with the rise of social media. So, you go to a marketing agency.
It makes sense!
The issue is that too often agencies lack partnerships with video production companies. If you're already working with a marketing agency, why would you also have to find your own video production company to produce a video that needs to contain the marketing material your agency has come up with.
There needs to be a direct collaboration between the two that doesn't involve the client being the middleman.
The reasons for collaboration between agencies and video production companies include:
